7 Ways to Sell Yourself to Employers

Having a resume isn’t always enough to get you ahead in the job hunt.

Here are 7 things you can do to sell yourself to employers and stand out from the crowd.

1.  Make a personal website

Design you own website that shows your skills, enthusiasm, and knowledge of your field of interest.

Be creative and bring all your experience and previous work together. Include things like:

  • A Biography,
  • A downloadable resume
  • A photo
  • Your special skills
  • Contact details
  • Links to your social media (if necessary)

Here’s an awesome personal website by an international student to get you inspired

Don’t know how to make a website? It’s easier than you think. Check out the 10 best website builders for beginners. 

2.  Engage with employers


Many jobs are never actually advertised.  Use these strategies to engage with employers and let them know that you’re interested in working with them.

  • Cold calling/emailing – contacting employers to ask about possible vacancies is proven technique. Follow this great guide to cold calling from Youth Central. 
  • Use social media to your advantage. Like and follow relevant people/groups to be updated on job vacancies and news.
  • Attend job-shops and careers expos and introduce yourself to the people working the stalls.
  • Join the professional organization associated with your industry – they’ll give you networking opportunities and tell you about job vacancies.
  • Do internships and volunteer (find out more about volunteering in our article here).

3.  Make a personal portfolio


A portfolio isn’t just for artists.  Whether you study marketing, business or communications, you should put together a collection of your best work and recommendations.  You can take it with you when you go to job interviews and show employers all the things you’ve done.


  • Essays
  • Presentations
  • Transcripts
  • Positive feedback from teachers/bosses
  • A reflection on your professional development
  • Evidence of specific skills (certificates/licenses)

4.  Start a blog


Use a blog to demonstrate in-depth knowledge of your field of interest.  Take all those ideas you can’t fit on a resume and write them down.   A blog shows that you’re up to date with the industry and are connected and thoughtful. Alternatively, you can just show off your writing skills by talking about your passions and personal experiences.

Check out former international student Wai Hong Fong’s amazing blog to get an idea.

5.  Take advantage of social media.

social media
  • Decide what social media accounts you want to use in your job search and then fix the privacy settings for the ones you don’t want employers to see.
  • Keep you ‘job’ profiles strictly professional and update them with your latest experience/education.
  • LinkedIn is a must (our guide here) but any account, used strategically can help in your hunt.
  • Be a ‘giver‘.  Don’t just talk about yourself but share content, ask questions and give advice to others.
  • Network with relevant people.  Like and follow groups when so that you can get notifications of job/internship or volunteering opportunities.
  • Follow industry leaders so that employers can see that you know who’s who.

6.  Make a YouTube video

Show off your personality by making a YouTube video.  The possibilities here are endless.  You could:

  • Introduce yourself to employers.
  • Talk about you career goals.
  • Give opinion and analysis on industry developments.
  • Make ‘how-to’ videos for other students.

Do whatever you think will work best.  Being able to see and hear someone makes a big difference to employees and this is a great option for those who don’t like writing or might be a little nervous about meeting employers for the first time.  When you get an interview you’ll already know that they’ve seen you and like you.

7.  Start your own society or club


Network and demonstrate your organisational skills all in one go.  Think of a particular area in your field that your classmates and friends might be interested in exploring and make a club.  Set goals for yourselves, help each other out and have regular meetings.

Being the a group organizer makes you look highly motivated and organised.  Check out the clubs and societies section on your universities website to see what’s missing.


Have a look through sites like Student Jobs to find part time or flexible work to fit around your studies.

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